Creating Consumer Interaction & Driving Product Innovation
Suggestion Lab is the USuggest It suite of products. The Suggestion Lab suite runs on the USuggest It platform and was created to fundamentally change the way that Consumers and Brands interact. Our goal is to partner with brands to allow them to engage, interact, collaborate and cooperate with consumers to create the products and services consumers desire most.
By giving consumers a voice in product innovation brands can eliminate the costs associated with product misfires and meet consumers head-on with products t& services Consumers desire most. We developed a solution that will give brands the edge they need to stay current with changing consumer preferences. Through Suggestion Lab, Brands can implement customer driven innovation campaigns, leverage the power of social media and can keep consumers engaged by integrating rewards programs and advanced notification on new products & services.
The Suggestion Lab Product suite streams real-time, rich data in the form of customer suggestions. Brands can utilize this rich data and create products that will have a positive impact on the company’s revenue. Brands can also utilize customer created content to enrich their Social Media & Marketing initiatives and to reach larger audiences by creating Brand Awareness.
Customer Contributed and Direct
The Suggestion Lab Product Suite delivers customer-contributed content, aimed squarely at aligning the brands products, services or marketing messages to the consumers need. Customer-contributed data is king and needs to be treated as such. It is real-time organic information that can be utilized throughout the business. Brands can align Marketing initiatives, Product Development & Customer services to adapt to the consumers current mood. Unlike, scraping social media for consumer sentiment the data Suggestion Lab product suite delivers data brands can use to drive product innovation or revitalize existing products and determine if the Marketing messages were properly received and understood. This is just a glimpse into the bright future that can be attained by getting Brands closer to Consumers through positive engagement, interaction and communication.