Blog
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Block Chain Technology...
21 March 2019First things First When you think of Block what is the first thing that comes...
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Brand Awareness...
30 November 2018“A brand is a name, term, design, symbol, or any other feature that...
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Should you change your...
4 October 2018What do you see? When you look at the world what do you see? When I look at the...
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Brand Vs. Brand
26 July 2018Brand Vs. Brand (Thanks for the Idea Mom!) Today we have an exciting bout...
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A Tale of Two Brands
19 December 2017Pizza with Corn, Anyone? (Our First Tale) The other night I went to pick up a...
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Discover What Your...
23 October 2017As retailers like Walmart and Amazon spread tentacles of distribution...
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Walmazon E-Commerce and...
23 October 2017Whether you’re a retailer or one of the many brands that wants to stock their...
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Walmazon: Superstores...
16 October 2017Just last week, Walmart made headlines when they announced that they...
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Deeper Engagement: CPG...
20 September 2017How can a brand make ordinary household goods sexy enough to blow up on social...
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Power to the People
20 September 2017Social media has created not only a whole new way to communicate but has also...
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Fashion That’s More...
15 September 2017Mobile innovations abound in retail. We’ve gotten used to our phones and...
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A Bigger Bang for Your...
14 September 2017I’ve met some impressive people in the years I’ve been in business. One of...
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Thinking Outside the...
8 September 2017Some weeks ago my colleagues and I were talking to two different companies...
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Three Things Brands Need...
14 August 2017What You Already Know You already know your existing customer and what...
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All About Suggestions
19 July 2017It seems a bit silly talking about suggestions, when we are all so familiar...
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The Power of Suggestion
7 July 2017For years, advertisers have been using the power of suggestion on consumers....
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Consumer Insight: What...
30 May 2017What is it? Consumer insight (CI) involves observing human behaviors...
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Does Listening to...
27 April 2017The answer is, very simply, “No.” As my colleague put it: “You...
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How Customers Help...
24 April 2017Customers can be your greatest innovators. Customers are great at finding new...
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Know Your...
17 April 2017The Issue Open any publicly traded company’s annual report and what do you...
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Why Should Your Brand...
1 March 2017The Moment Every person has that moment when he holds a product or has an...
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How to Give and Get the...
13 February 2017Keep Pace with Changing Preferences Brands’ biggest challenge is keeping...
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Consumer and Brand...
6 February 2017Consumers Want to Connect As soon as something hits the Internet, whether...
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Transforming Your...
27 August 2016Fans Who Are Loyal to the Old and Innovating the New Consumers, customers, and...
Who Doesn’t Want to...
Everyone wants to hear from their customers, I hear you say. Well, it depends,...