Blog

  • Brand Awareness...

    30 November 2018

    “A brand is a name, term, design, symbol, or any other feature that...

  • Should you change your...

    4 October 2018

    What do you see? When you look at the world what do you see? When I look at the...

  • Brand Vs. Brand

    26 July 2018

    Brand Vs. Brand (Thanks for the Idea Mom!) Today we have an exciting bout...

  • A Tale of Two Brands

    19 December 2017

    Pizza with Corn, Anyone? (Our First Tale) The other night I went to pick up a...

  • Walmazon E-Commerce and...

    23 October 2017

    Whether you’re a retailer or one of the many brands that wants to stock their...

  • Walmazon: Superstores...

    16 October 2017

    Just last week, Walmart made headlines when they announced that they...

  • Who Doesn’t Want to...

    23 September 2017

    Everyone wants to hear from their customers, I hear you say. Well, it depends,...

  • Deeper Engagement: CPG...

    20 September 2017

    How can a brand make ordinary household goods sexy enough to blow up on social...

  • Fashion That’s More...

    15 September 2017

    Mobile innovations abound in retail. We’ve gotten used to our phones and...

  • A Bigger Bang for Your...

    14 September 2017

    I’ve met some impressive people in the years I’ve been in business. One of...

  • Thinking Outside the...

    8 September 2017

    Some weeks ago my colleagues and I were talking to two different companies...

  • Three Things Brands Need...

    14 August 2017

    What You Already Know You already know your existing customer and what...

  • All About Suggestions

    19 July 2017

    It seems a bit silly talking about suggestions, when we are all so familiar...

  • The Power of Suggestion

    7 July 2017

    For years, advertisers have been using the power of suggestion on consumers....

  • Does Listening to...

    27 April 2017

    The answer is, very simply, “No.” As my colleague put it: “You...

  • How Customers Help...

    24 April 2017

    Customers can be your greatest innovators. Customers are great at finding new...

  • Know Your...

    17 April 2017

    The Issue Open any publicly traded company’s annual report and what do you...

  • How to Give and Get the...

    13 February 2017

    Keep Pace with Changing Preferences Brands’ biggest challenge is keeping...

  • Transforming Your...

    27 August 2016

    Fans Who Are Loyal to the Old and Innovating the New Consumers, customers, and...